Boksha came to us with a clear brand but no platform, so we started from the data model up rather than skinning an existing template.
We mapped the full customer journey first — discovery, cart, checkout, delivery — before writing a line of the storefront.
The design system was built to scale across categories the founders hadn't launched yet, so new product lines wouldn't mean new layouts.
On the technical side, we prioritized fast page loads and a checkout that works reliably on the connections most of their customers actually have.
We built the admin tooling alongside the storefront so the team could manage inventory and orders without waiting on engineering.
Payments and shipping integrations were treated as core product work, not an afterthought bolted on before launch.
We ran a soft launch with a limited catalog to stress-test the platform before opening it up fully.
Since launch, the platform has scaled with the business without a rebuild, which was the actual measure of success.